Whole Foods Market
Love Campaign

Client: Whole Foods Market

A brand campaign that originated with a modest truck graphic. Rather than the ubiquitous food photography of different departments often seen on grocer transport, we sought to create an image that reflected the company’s broader purpose. The result was a wordmark that leveraged the familiarity of the Whole Foods brand identity with a message that supported multiple initiatives in the retail environment.

Creative Platform / Logo Design / Environmental & Retail Design