Hi. I’m Michael Dabbs.
But most people call me Dabbs.
I’m a creative director who likes being hands-on, a designer who sees the big picture and smallest details, a strategic thinker, and an enthusiastic collaborator. I work with brands and organizations of all shapes and sizes and have deep experience building brand identities and crafting work that drives meaningful connections between brands and their people. I champion simplicity whenever possible including the creation of systems designed with ease of use and clarity in mind.
Doing the Work + Guiding the Work
I’m as comfortable working on the nitty-gritty of a project as I am in overseeing one. The truth is that I still like being in the sandbox, working through a problem with my own hands. But I also get a lot of satisfaction from stepping back and guiding other creatives.
Left Brain + Right Brain
I’m as buttoned-up as an account manager, as strategically minded as a brand strategist, as much of a systems nerd as, well, any systems nerd, but not ego-driven-enough to think I know everything. I’m curious and love to ask questions, which I think makes for better work.
Solo + Collaboration
I’m both a one-man design band as well as being practiced at working full-time long-term with big teams spread across multiple agencies and clients. Although I’ve been a freelancer since 2009, mostly working from home before it was cool/necessary, I always jump at the chance to collaborate and be a part of something bigger.
What I Do
Brand Identity Systems
Creative Platform Development
Brand Strategy
Brand Architecture
Print Design
Package Design
Environmental Design
Digital Design
The Company I Keep
Entertainment
Xbox
Electronic Arts
MTV
Warner Brothers
The History Channel
Dave Matthews Band
Higher Ground Music Hall
Food & Beverage
Whole Foods Market
General Mills
Pepsi
Boves of Vermont
Vermont Butcher Shop
Education
University of Vermont
Houghton Mifflin
Thompson Learning
Community College of Vermont
Kenan Flagler Business School
Agencies + Studios
Fallon
Crispin Porter Bogusky
The Martin Agency
JDK / Solidarity of Unbridled Labour
Mechanica
Sterling Brands
Environmental
The Nature Conservancy
Seventh Generation
Neuton Cordless Mowers
Biomimicry 3.8
Sunward
Nonprofit
Planned Parenthood of Northern New England
Stand up to Cancer
Outdoor
Saucony
Burton Snowboards
Nike
Gore-Tex
Scott Skis
Merrell
Timberland
Jetboil
Turtle Fur
Ibex
Muck
Xtratuf
Cutters
Shock Doctor
STX Lacrosse
Hospitality
Stratton Mountain Resort
Celebrity Cruises