OnTrack
Rebrand
Client: Ontrack Health and Fitness
A Vermont-based health and wellness studio governed by the idea that exercise is medicine. Their approach to fitness is informed by their unique backgrounds in physical therapy, exercise physiology, and professional endurance racing. These credentials consequently led to a broad client base that had goals ranging from the every day to the extraordinary.
Brand Identity System / Logo Design / Creative Platform / Digital Design
Goal setting and listening to the individual needs of each client were key to their success. The approach was the opposite of a one size fits all solution, rooted in the idea of expert, hands-on guidance when training in the facility.
