Neuton
Cordless Electric Mower

Studio: Jager Di Paola Kemp Design

Rebrand of DR Power Equipment’s Whisperlite, an early-to-market cordless electric mower. Homeowners with smaller lawns, and people that did not want to manage heavy gas-powered equipment, were targeted with a lighter and more approachable brand identity than had typically been seen in the lawn care brandscape.

Brand Identity System / Logo Design / Product Graphics