2018 Public Philosophy Week
Brand Launch
Client: University of Vermont
Brand identity and poster campaign for an annual weeklong series of events that bring philosophical debate out of academia and into the public square.
Brand Identity System / Logo Design / Creative Platform Development / Poster Design / Digital Design
Because the events are intended to encourage public discussion, it was important to communicate the value of the individual point of view among the many. The brand logo communicates the inquisitive nature of existence paired with the notion that we each have a unique perspective through which we view the world.
A vintage engraving that was in the public domain served as a cornerstone for the posters, allowing for pattern and repetition to deliver an impact bigger than the sum of the individual parts. This was beneficial from an organizational and budgetary standpoint.
