Hi. I’m Michael Dabbs. 
But most people call me Dabbs.

I’m a creative director who likes being hands-on, a designer who sees the big picture and smallest details, a strategic thinker, and an enthusiastic collaborator. I work with brands and organizations of all shapes and sizes and have deep experience building brand identities and crafting work that drives meaningful connections between brands and their people. I champion simplicity whenever possible including the creation of systems designed with ease of use and clarity in mind. 

 

Doing the Work + Guiding the Work

I’m as comfortable working on the nitty-gritty of a project as I am in overseeing one. The truth is that I still like being in the sandbox, working through a problem with my own hands. But I also get a lot of satisfaction from stepping back and guiding other creatives.

Left Brain + Right Brain

I’m as buttoned-up as an account manager, as strategically minded as a brand strategist, as much of a systems nerd as, well, any systems nerd, but not ego-driven-enough to think I know everything. I’m curious and love to ask questions, which I think makes for better work.

Solo + Collaboration

I’m both a one-man design band as well as being practiced at working full-time long-term with big teams spread across multiple agencies and clients. Although I’ve been a freelancer since 2009, mostly working from home before it was cool/necessary, I always jump at the chance to collaborate and be a part of something bigger.

What I Do


Brand Identity Systems

Creative Platform Development

Brand Strategy

Brand Architecture

Print Design

Package Design

Environmental Design

Digital Design




 

The Company I Keep


Entertainment

Xbox

Electronic Arts

MTV

Warner Brothers

The History Channel

Dave Matthews Band

Higher Ground Music Hall

Food & Beverage

Whole Foods Market

General Mills

Pepsi

Boves of Vermont

Vermont Butcher Shop

Education

University of Vermont

Houghton Mifflin

Thompson Learning

Community College of Vermont

Kenan Flagler Business School

 

Agencies + Studios

Fallon

Crispin Porter Bogusky

The Martin Agency

JDK / Solidarity of Unbridled Labour

Mechanica

Sterling Brands

Environmental

The Nature Conservancy

Seventh Generation

Neuton Cordless Mowers

Biomimicry 3.8

Sunward

Nonprofit

Planned Parenthood of Northern New England

Stand up to Cancer

 

Outdoor

Saucony

Burton Snowboards

Nike

Gore-Tex

Scott Skis

Merrell

Timberland

Jetboil

Turtle Fur

Ibex

Muck

Xtratuf

Cutters

Shock Doctor

STX Lacrosse

Hospitality

Stratton Mountain Resort

Celebrity Cruises

 
 
 

Say hello