Kim Loeffler Endurance
Brand Launch
Client: Kim Loeffler
When Kim Loeffler retired from professional racing, her focus shifted to coaching full time. The coaching practice had previously been a service offered by Ontrack, a health and wellness business, in which she is a partner. As a world-class athlete with several ironman championships under her belt, it made sense to leverage her name recognition as a stand-alone business.
Brand Identity System / Logo Design / Information Architecture / Digital Design
Building a website that could attract both professionals and everyday athletes was critical to Kim. This required a visual identity that was aspirational and attainable, with a focus on clear programs and services that stand out in a market that often feels data-heavy and overwhelming with choices.
